nasdaq:

After watching our favorite TV episodes, many of us take to Twitter to talk about them.  Now, thanks to a recent deal between Nielsen and Twitter, that Twitter chatter will become its own ratings system.  Called the “Nielsen Twitter TV Rating,” the hope is to measure the conversation that a TV show spurs on Twitter and make that rating available in the fall of 2013.  More from TechCrunch here!


With this move, Nielsen can cling on to (some of) its relevance. I wonder how this will effect Bluefin Labs.

nasdaq:

After watching our favorite TV episodes, many of us take to Twitter to talk about them.  Now, thanks to a recent deal between Nielsen and Twitter, that Twitter chatter will become its own ratings system.  Called the “Nielsen Twitter TV Rating,” the hope is to measure the conversation that a TV show spurs on Twitter and make that rating available in the fall of 2013.  More from TechCrunch here!

With this move, Nielsen can cling on to (some of) its relevance. I wonder how this will effect Bluefin Labs.

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  5. rivetingry reblogged this from nasdaq and added:
    good move considering most...watched online or through pirated means these days.
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  7. stenbeck reblogged this from ibmsocialbiz and added:
    Finally a metrics based on what we actually do and how much we are engaged, not some fake people meter metrics. Really...
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    With this move, Nielsen can cling on to (some of) its relevance. I wonder how this will effect Bluefin Labs.
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