18 4 / 2012


The key to the company’s success is the use of technology to streamline the production chain. Ms. Abbas explains, “M-Farm has a contract with a local exporter, who buys the produce directly from the farmers” using their mobile devices. This gives farmers access to a reliable and guaranteed market that enjoys stable year-round prices while eliminating middlemen and lowering transaction costs.

According to Ms. Abbas, this system sets M-Farm apart from other organizations. Nevertheless, gaining the trust of the farmers was a difficult process. Many farmers were jaded by initiatives that had left them out to dry when they ran out of funds. “There’s an existing body [of projects] supporting the farmers today, and the next day they are no longer there. This makes farmers skeptical and lose trust” in projects similar to M-Farm.” So, the founders’ strategy is to “spend a lot of time and resources to make the farmers understand we are different.”


07 12 / 2011


As of 12:20 a.m. this morning, Windowfarms, the open source hydroponic farming system and social network, has raised over $223,822 dollars on Kickstarter. This is $173,822 more than their goal, making Windowfarms Kickstarter’s most successful food project to date and one of their…

(via verticaltheory)