Bloomberg CEO and President Dan Doctoroff is giving our kickoff keynote on an intriguing theme: “the virtues of being boring”.
“Boring can be good. Very good.” Why do we talk “boring”? Boring is a sign of mature industries, of stable technologies, but also of markets that keep growing. Boring means markets that aren’t political footballs. Boring means that the industry “no longer includes adjectives, explanations, or modifiers”.
That means - clean energy is just energy; smart grids are just grids; LEED-certified buildings are just buildings.It also means that clean energy companies become like other companies - just as software companies and web companies became companies.
Here’s to being boring!
